Why I built Unfazed
I've always loved coffee. The ritual, the taste, the moment of calm before a busy day. But caffeine was quietly destroying my mental health. I was anxious, overthinking everything, and my nervous system was constantly on high alert.
When I finally cut out caffeine, everything changed. My anxiety eased. I felt more confident, more present, more myself. But I still wanted the coffee I loved.
That's when I started looking for a great decaf ready-to-drink option — and found almost nothing. Plain black cold brews. No lattes, no flavors, nothing shelf-stable you could grab on the go. Every option I actually wanted to drink was caffeinated.
So I built Unfazed. Because decaf drinkers deserve the same great coffee experience as everyone else — all the taste, none of the tizzy. No sacrificing your sleep, your mental health, or your calm.